{"id":842,"date":"2025-05-28T21:21:52","date_gmt":"2025-05-28T21:21:52","guid":{"rendered":"https:\/\/ibndigital.link\/%d0%bf%d0%be%d1%81%d1%96%d0%b1%d0%bd%d0%b8%d0%ba-%d1%96%d0%b7-%d1%88%d0%b2%d0%b8%d0%b4%d0%ba%d0%be%d0%b3%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d1%83-2\/"},"modified":"2025-05-29T02:23:47","modified_gmt":"2025-05-29T02:23:47","slug":"%d0%bf%d0%be%d1%81%d1%96%d0%b1%d0%bd%d0%b8%d0%ba-%d1%96%d0%b7-%d1%88%d0%b2%d0%b8%d0%b4%d0%ba%d0%be%d0%b3%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d1%83-2","status":"publish","type":"page","link":"https:\/\/ibndigital.link\/uk\/%d0%bf%d0%be%d1%81%d1%96%d0%b1%d0%bd%d0%b8%d0%ba-%d1%96%d0%b7-%d1%88%d0%b2%d0%b8%d0%b4%d0%ba%d0%be%d0%b3%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d1%83-2\/","title":{"rendered":"\u041f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u0456\u0437 \u0448\u0432\u0438\u0434\u043a\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0443"},"content":{"rendered":"<p><!-- Quick Start Guide for Creating a GS1 Digital Link and QR Code --><\/p>\n<p><!-- Introduction --><br \/>\n<strong>\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0442\u0430 QR-\u043a\u043e\u0434\u0443 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e IBN Link Resolver<\/strong><em><span lang=\"en\">(id.ibn.link<\/span>)<\/em><\/p>\n<h4>1. \u0417\u0433\u0435\u043d\u0435\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0454 \u0446\u0438\u0444\u0440\u043e\u0432\u0435 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0442\u0430 QR-\u043a\u043e\u0434<\/h4>\n<p><strong>\u0412\u0438\u043a\u043e\u043d\u0430\u0439\u0442\u0435 \u0446\u0456 \u043a\u0440\u043e\u043a\u0438, \u0449\u043e\u0431 \u0437\u0430\u043f\u043e\u0432\u043d\u0438\u0442\u0438 <a href=\"https:\/\/ibndigital.link\/uk\/\">\u0444\u043e\u0440\u043c\u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c<\/a>:<\/strong><\/p>\n<ul>\n<li><strong>\u0420\u043e\u0437\u0432&#8217;\u044f\u0437\u0443\u0432\u0430\u0447:<\/strong> \u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c <span class=\"ibn-shaded\">\u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 IBN (id.ibn.link)<\/span><\/li>\n<li><strong>\u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440:<\/strong> \u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c <span class=\"ibn-shaded\">(01) GTIN<\/span><\/li>\n<li><strong>\u041d\u043e\u043c\u0435\u0440 GTIN:<\/strong> \u0412\u0432\u0435\u0434\u0456\u0442\u044c 12-\u0437\u043d\u0430\u0447\u043d\u0438\u0439 UPC \u0430\u0431\u043e 13-\u0437\u043d\u0430\u0447\u043d\u0438\u0439 EAN-13 <em>(GTIN<\/em>) \u0432\u0430\u0448\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443\n<ul>\n<li>\u041d\u0435\u043c\u0430\u0454 GTIN? \u2192 \u041e\u0442\u0440\u0438\u043c\u0430\u0439\u0442\u0435 \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 <a href=\"https:\/\/internationalbarcodes.com\/retail-barcode-packages\/\">International Barcodes<\/a>. <\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457<\/strong> (\u043d\u0435\u043e\u0431\u043e\u0432&#8217;\u044f\u0437\u043a\u043e\u0432\u043e)\n<ul>\n<li>\u0414\u043e\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u043c\u0435\u0440\u0438 \u043f\u0430\u0440\u0442\u0456\u0439\/\u0441\u0435\u0440\u0456\u0439 ( <em>\u044f\u043a\u0449\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u043d\u043e<\/em>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0410\u0442\u0440\u0438\u0431\u0443\u0442\u0438 \u0434\u0430\u043d\u0438\u0445<\/strong> (\u043d\u0435\u043e\u0431\u043e\u0432&#8217;\u044f\u0437\u043a\u043e\u0432\u043e)\n<ul>\n<li>\u0414\u043e\u0434\u0430\u0439\u0442\u0435 \u0434\u0430\u0442\u0438\/\u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, <span class=\"ibn-shaded\">\u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0435 \u043f\u0435\u0440\u0435\u0434<\/span>, <span class=\"ibn-shaded\">\u0432\u0430\u0433\u0443<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041d\u0430\u0434\u0456\u0441\u043b\u0430\u0442\u0438<\/strong> \u2192 IBN \u043c\u0438\u0442\u0442\u0454\u0432\u043e \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u0454 \u0432\u0430\u0448\u0435 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f<\/li>\n<\/ul>\n<p>\u26a0\ufe0f \u0412\u0438\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u043d\u0435\u0432\u0456\u0440\u043d\u0438\u0445 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c:<\/p>\n<ul>\n<li><strong>\u0412\u0430\u0433\u0430\/\u0434\u043e\u0432\u0436\u0438\u043d\u0430\/\u043e\u0431&#8217;\u0454\u043c<\/strong> (AI 3100-3695):\n<ul>\n<li>\u0424\u043e\u0440\u043c\u0430\u0442: 6 \u0446\u0438\u0444\u0440 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, <span class=\"ibn-shaded\">2,5 \u043a\u0433<\/span> \u2192 <span class=\"ibn-shaded\">000250<\/span>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041f\u0435\u0440\u0435\u0432\u0456\u0440\u0442\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0428\u0406:<\/strong>\n<ul>\n<li>\u0417\u0432\u0435\u0440\u043d\u0456\u0442\u044c\u0441\u044f \u0434\u043e <a href=\"https:\/\/ibndigital.link\/wp-content\/uploads\/2024\/11\/GS1-General-Specifications-for-Digital-Links.pdf\">\u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f: \u0421\u043f\u0435\u0446\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u0444\u043e\u0440\u043c\u0430\u0442\u0443 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 (AI)<br \/>\n<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 2 --><\/p>\n<h4>2. \u0414\u043e\u0434\u0430\u0439\u0442\u0435 QR-\u043a\u043e\u0434 \u043d\u0430 \u0435\u0442\u0438\u043a\u0435\u0442\u043a\u0443 \u0442\u043e\u0432\u0430\u0440\u0443<\/h4>\n<ul>\n<li><strong>\u0424\u043e\u0440\u043c\u0430\u0442 QR-\u043a\u043e\u0434\u0443:<\/strong> \u041d\u0430\u0434\u0430\u043d\u043e \u0443 \u0444\u043e\u0440\u043c\u0430\u0442\u0456 <strong>SVG<\/strong> (\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u0432\u0435\u043a\u0442\u043e\u0440)<\/li>\n<li><strong>\u041f\u043e\u0440\u0430\u0434\u0438 \u0449\u043e\u0434\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0443:<\/strong>\n<ul>\n<li>\u0417\u043c\u0435\u043d\u0448\u0456\u0442\u044c \u0440\u043e\u0437\u043c\u0456\u0440 \u0434\u043e \u043c\u0456\u043d\u0456\u043c\u0443\u043c\u0443, \u0449\u043e\u0431 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f<\/li>\n<li>\u0422\u0435\u0441\u0442\u043e\u0432\u0456 \u0432\u0456\u0434\u0431\u0438\u0442\u043a\u0438 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043a\u0430\u043c\u0435\u0440\u0438 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430<\/li>\n<li><strong>\u041c\u0456\u0441\u0442\u0438\u0442\u0438 \u043e\u0431\u0438\u0434\u0432\u0430 \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u0438 QR + 1D (UPC\/EAN<\/strong> ) \u0434\u043e 2027 \u0440\u043e\u043a\u0443 (\u043f\u0435\u0440\u0435\u0445\u0456\u0434 \u043d\u0430 POS-\u0441\u043a\u0430\u043d\u0435\u0440)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0412\u0438\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0441\u043a\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f:<\/strong>\n<ul>\n<li>\u041f\u0435\u0440\u0435\u0432\u0456\u0440\u0442\u0435 \u044f\u043a\u0456\u0441\u0442\u044c \u0434\u0440\u0443\u043a\u0443, \u0440\u043e\u0437\u043c\u0456\u0440 \u0430\u0431\u043e \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u0456\u0441\u0442\u044c \u0444\u043e\u043d\u0443<\/li>\n<li>\u042f\u043a\u0449\u043e \u0446\u044c\u043e\u0433\u043e \u043d\u0435 \u0441\u0442\u0430\u043b\u043e\u0441\u044f, \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0442\u0435, \u0447\u0438 \u043d\u0435\u043c\u0430\u0454 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0437 \u044f\u043a\u0456\u0441\u0442\u044e \u0434\u0440\u0443\u043a\u0443 \u0430\u0431\u043e \u0440\u043e\u0437\u043c\u0456\u0440\u043e\u043c.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 3 --><\/p>\n<h4>3. \u041f\u043e\u0447\u043d\u0456\u0442\u044c \u0437 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c IBN<\/h4>\n<p><strong>\u0412\u043a\u043b\u044e\u0447\u0430\u0454 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0443 \u043f\u0440\u043e\u0431\u043d\u0443 \u0432\u0435\u0440\u0441\u0456\u044e:<\/strong><\/p>\n<ul>\n<li>\u0420\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443<\/li>\n<li>\u0426\u0438\u0444\u0440\u043e\u0432\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0442\u0430 2D \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u0438<\/li>\n<li>\u041f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430 2D \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u0456\u0432<\/li>\n<\/ul>\n<p><strong>\u041f\u043e\u0447\u043d\u0435\u043c\u043e?  <\/strong>  <a href=\"https:\/\/ibn.link\/\" data-wplink-edit=\"true\">\u0417\u0430\u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u0437\u0430 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c IBN<\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0442\u0430 QR-\u043a\u043e\u0434\u0443 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e IBN Link Resolver(id.ibn.link) 1. \u0417\u0433\u0435\u043d\u0435\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0454 \u0446\u0438\u0444\u0440\u043e\u0432\u0435 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0442\u0430 QR-\u043a\u043e\u0434 \u0412\u0438\u043a\u043e\u043d\u0430\u0439\u0442\u0435 \u0446\u0456 \u043a\u0440\u043e\u043a\u0438, \u0449\u043e\u0431 \u0437\u0430\u043f\u043e\u0432\u043d\u0438\u0442\u0438 \u0444\u043e\u0440\u043c\u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c: \u0420\u043e\u0437\u0432&#8217;\u044f\u0437\u0443\u0432\u0430\u0447: \u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 IBN (id.ibn.link) \u0406\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440: \u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c (01) GTIN \u041d\u043e\u043c\u0435\u0440 GTIN: \u0412\u0432\u0435\u0434\u0456\u0442\u044c 12-\u0437\u043d\u0430\u0447\u043d\u0438\u0439 UPC \u0430\u0431\u043e 13-\u0437\u043d\u0430\u0447\u043d\u0438\u0439 EAN-13 (GTIN) \u0432\u0430\u0448\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u041d\u0435\u043c\u0430\u0454 GTIN? \u2192 \u041e\u0442\u0440\u0438\u043c\u0430\u0439\u0442\u0435 \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456 International [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ibndigital.link\/uk\/%d0%bf%d0%be%d1%81%d1%96%d0%b1%d0%bd%d0%b8%d0%ba-%d1%96%d0%b7-%d1%88%d0%b2%d0%b8%d0%b4%d0%ba%d0%be%d0%b3%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d1%83-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u041f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u0456\u0437 \u0448\u0432\u0438\u0434\u043a\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0443<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-842","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/pages\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":7,"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/pages\/842\/revisions"}],"predecessor-version":[{"id":1063,"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/pages\/842\/revisions\/1063"}],"wp:attachment":[{"href":"https:\/\/ibndigital.link\/uk\/wp-json\/wp\/v2\/media?parent=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}