{"id":836,"date":"2025-05-28T21:21:52","date_gmt":"2025-05-28T21:21:52","guid":{"rendered":"https:\/\/ibndigital.link\/%d0%b2%d0%be%d0%b4%d0%b8%d1%87-%d0%b7%d0%b0-%d0%b1%d1%80%d0%b7%d0%b8-%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%ba-2\/"},"modified":"2025-05-29T02:23:47","modified_gmt":"2025-05-29T02:23:47","slug":"%d0%b2%d0%be%d0%b4%d0%b8%d1%87-%d0%b7%d0%b0-%d0%b1%d1%80%d0%b7%d0%b8-%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%ba-2","status":"publish","type":"page","link":"https:\/\/ibndigital.link\/sr\/%d0%b2%d0%be%d0%b4%d0%b8%d1%87-%d0%b7%d0%b0-%d0%b1%d1%80%d0%b7%d0%b8-%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%ba-2\/","title":{"rendered":"\u0412\u043e\u0434\u0438\u0447 \u0437\u0430 \u0431\u0440\u0437\u0438 \u043f\u043e\u0447\u0435\u0442\u0430\u043a"},"content":{"rendered":"<p><!-- Quick Start Guide for Creating a GS1 Digital Link and QR Code --><\/p>\n<p><!-- Introduction --><br \/>\n<strong>\u041a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0433 \u043b\u0438\u043d\u043a\u0430 \u0438 QR \u043a\u043e\u0434\u0430 \u043f\u043e\u043c\u043e\u045b\u0443 IBN Link Resolver<\/strong> <em>-\u0430 ( <span lang=\"en\">id.ibn.link<\/span> )<\/em><\/p>\n<h4>1. \u0413\u0435\u043d\u0435\u0440\u0438\u0448\u0438\u0442\u0435 \u0441\u0432\u043e\u0458 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043b\u0438\u043d\u043a \u0438 QR \u043a\u043e\u0434<\/h4>\n<p><strong>\u041f\u0440\u0430\u0442\u0438\u0442\u0435 \u043e\u0432\u0435 \u043a\u043e\u0440\u0430\u043a\u0435 \u0434\u0430 \u0431\u0438\u0441\u0442\u0435 \u043f\u043e\u043f\u0443\u043d\u0438\u043b\u0438 <a href=\"https:\/\/ibndigital.link\/sr\/\">\u043e\u0431\u0440\u0430\u0437\u0430\u0446 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0445 \u043b\u0438\u043d\u043a\u043e\u0432\u0430<\/a> :<\/strong><\/p>\n<ul>\n<li><strong>\u0420\u0435\u0437\u043e\u043b\u0432\u0435\u0440:<\/strong> \u0418\u0437\u0430\u0431\u0435\u0440\u0438\u0442\u0435 <span class=\"ibn-shaded\">IBN \u0432\u0435\u0437\u0443 (id.ibn.link)<\/span><\/li>\n<li><strong>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440:<\/strong> \u0418\u0437\u0430\u0431\u0435\u0440\u0438\u0442\u0435 <span class=\"ibn-shaded\">(01) GTIN<\/span><\/li>\n<li><strong>GTIN \u0431\u0440\u043e\u0458:<\/strong> \u0423\u043d\u0435\u0441\u0438\u0442\u0435 12-\u0446\u0438\u0444\u0440\u0435\u043d\u0438 UPC \u0438\u043b\u0438 13-\u0446\u0438\u0444\u0440\u0435\u043d\u0438 EAN-13 <em>(GTIN)<\/em> \u0431\u0440\u043e\u0458 \u0432\u0430\u0448\u0435\u0433 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430\n<ul>\n<li>\u041d\u0435\u043c\u0430\u0442\u0435 \u0413\u0422\u0418\u041d? \u2192 \u041d\u0430\u0431\u0430\u0432\u0438\u0442\u0435 \u0431\u0430\u0440\u043a\u043e\u0434\u043e\u0432\u0435 \u043d\u0430 <a href=\"https:\/\/internationalbarcodes.com\/retail-barcode-packages\/\">International Barcodes<\/a> . <\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041a\u0459\u0443\u0447\u043d\u0438 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u0438 \u043e\u0434\u0440\u0435\u0434\u0431\u0435<\/strong> (\u043e\u043f\u0446\u0438\u043e\u043d\u043e)\n<ul>\n<li>\u0414\u043e\u0434\u0430\u0458\u0442\u0435 \u0441\u0435\u0440\u0438\u0458\u0441\u043a\u0435 \u0431\u0440\u043e\u0458\u0435\u0432\u0435\/\u0431\u0440\u043e\u0458\u0435\u0432\u0435 \u0441\u0435\u0440\u0438\u0458\u0430 <em>(\u0430\u043a\u043e \u0458\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0459\u0438\u0432\u043e)<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0410\u0442\u0440\u0438\u0431\u0443\u0442\u0438 \u043f\u043e\u0434\u0430\u0442\u0430\u043a\u0430<\/strong> (\u043e\u043f\u0446\u0438\u043e\u043d\u043e)\n<ul>\n<li>\u0414\u043e\u0434\u0430\u0458\u0442\u0435 \u0434\u0430\u0442\u0443\u043c\u0435\/\u043c\u0435\u0440\u0435, \u043d\u043f\u0440. <span class=\"ibn-shaded\">\u043d\u0430\u0458\u0431\u043e\u0459\u0435 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0438 \u0434\u043e<\/span> , <span class=\"ibn-shaded\">\u0442\u0435\u0436\u0438\u043d\u0443<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041f\u043e\u0448\u0430\u0459\u0438<\/strong> \u2192 IBN \u043e\u0434\u043c\u0430\u0445 \u0432\u0430\u043b\u0438\u0434\u0438\u0440\u0430 \u0432\u0430\u0448 \u043b\u0438\u043d\u043a<\/li>\n<\/ul>\n<p>\u26a0\ufe0f \u0420\u0435\u0448\u0430\u0432\u0430\u045a\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0441\u0430 \u043d\u0435\u0432\u0430\u0436\u0435\u045b\u0438\u043c \u043b\u0438\u043d\u043a\u043e\u0432\u0438\u043c\u0430:<\/p>\n<ul>\n<li><strong>\u0422\u0435\u0436\u0438\u043d\u0430\/\u0414\u0443\u0436\u0438\u043d\u0430\/\u0417\u0430\u043f\u0440\u0435\u043c\u0438\u043d\u0430<\/strong> (AI 3100-3695):\n<ul>\n<li>\u0424\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0430\u0458\u0442\u0435 \u043a\u0430\u043e 6 \u0446\u0438\u0444\u0430\u0440\u0430 (\u043d\u043f\u0440. <span class=\"ibn-shaded\">2,5 \u043a\u0433<\/span> \u2192 <span class=\"ibn-shaded\">000250<\/span> )<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u0435 AI \u0444\u043e\u0440\u043c\u0430\u0442\u0435:<\/strong>\n<ul>\n<li>\u041f\u043e\u0433\u043b\u0435\u0434\u0430\u0458\u0442\u0435 <a href=\"https:\/\/ibndigital.link\/wp-content\/uploads\/2024\/11\/GS1-General-Specifications-for-Digital-Links.pdf\">\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0443 \u0432\u0435\u0437\u0443: \u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0458\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u0430 \u0430\u043f\u043b\u0438\u043a\u0430\u0446\u0438\u0458\u0435 (AI)<br \/>\n<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 2 --><\/p>\n<h4>2. \u0414\u043e\u0434\u0430\u0458\u0442\u0435 QR \u043a\u043e\u0434 \u043d\u0430 \u0435\u0442\u0438\u043a\u0435\u0442\u0443 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430<\/h4>\n<ul>\n<li><strong>\u0424\u043e\u0440\u043c\u0430\u0442 QR \u043a\u043e\u0434\u0430:<\/strong> \u0414\u043e\u0441\u0442\u0430\u0432\u0459\u0435\u043d \u043a\u0430\u043e <strong>SVG<\/strong> (\u0441\u043a\u0430\u043b\u0430\u0431\u0438\u043b\u043d\u0438 \u0432\u0435\u043a\u0442\u043e\u0440)<\/li>\n<li><strong>\u0421\u0430\u0432\u0435\u0442\u0438 \u0437\u0430 \u0434\u0438\u0437\u0430\u0458\u043d:<\/strong>\n<ul>\n<li>\u041f\u0440\u043e\u043c\u0435\u043d\u0438\u0442\u0435 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u043d\u043e \u0434\u0430 \u0431\u0438\u0441\u0442\u0435 \u043e\u0441\u0438\u0433\u0443\u0440\u0430\u043b\u0438 \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442 \u0441\u043a\u0435\u043d\u0438\u0440\u0430\u045a\u0430<\/li>\n<li>\u0422\u0435\u0441\u0442\u0438\u0440\u0430\u045a\u0435 \u043e\u0442\u0438\u0441\u0430\u043a\u0430 \u043a\u0430\u043c\u0435\u0440\u043e\u043c \u043f\u0430\u043c\u0435\u0442\u043d\u043e\u0433 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430<\/li>\n<li><strong>\u0423\u043a\u0459\u0443\u0447\u0438\u0442\u0435 \u0438 QR + 1D \u0431\u0430\u0440-\u043a\u043e\u0434 (UPC\/EAN)<\/strong> \u0434\u043e 2027. (\u043f\u0440\u0435\u043b\u0430\u0437\u0430\u043a \u043d\u0430 POS \u0441\u043a\u0435\u043d\u0435\u0440)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041f\u043e\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u0441\u043a\u0435\u043d\u0438\u0440\u0430\u045a\u0430:<\/strong>\n<ul>\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u0435 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442 \u0448\u0442\u0430\u043c\u043f\u0435, \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442 \u043f\u043e\u0437\u0430\u0434\u0438\u043d\u0435<\/li>\n<li>\u0410\u043a\u043e \u0441\u0435 \u0442\u043e \u043d\u0435 \u0434\u0435\u0441\u0438, \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u0435 \u0434\u0430 \u043b\u0438 \u043f\u043e\u0441\u0442\u043e\u0458\u0438 \u043b\u043e\u0448 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442 \u0448\u0442\u0430\u043c\u043f\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u0430 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u043e\u043c.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 3 --><\/p>\n<h4>3. \u041f\u043e\u0447\u043d\u0438\u0442\u0435 \u0441\u0430 \u0418\u0411\u041d \u043b\u0438\u043d\u043a\u043e\u0432\u0438\u043c\u0430<\/h4>\n<p><strong>\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0430 \u043f\u0440\u043e\u0431\u043d\u0430 \u0432\u0435\u0440\u0437\u0438\u0458\u0430 \u0443\u043a\u0459\u0443\u0447\u0443\u0458\u0435:<\/strong><\/p>\n<ul>\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430<\/li>\n<li>\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043b\u0438\u043d\u043a\u043e\u0432\u0438 \u0438 2\u0414 \u0431\u0430\u0440\u043a\u043e\u0434\u043e\u0432\u0438<\/li>\n<li>\u041f\u043e\u0434\u0440\u0448\u043a\u0430 \u0437\u0430 2\u0414 \u0431\u0430\u0440\u043a\u043e\u0434\u043e\u0432\u0435<\/li>\n<\/ul>\n<p><strong>\u0414\u0430 \u043b\u0438 \u0436\u0435\u043b\u0438\u0442\u0435 \u0434\u0430 \u043f\u043e\u0447\u043d\u0435\u0442\u0435?  <\/strong>  <a href=\"https:\/\/ibn.link\/\" data-wplink-edit=\"true\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0443\u0458\u0442\u0435 \u0441\u0435 \u043d\u0430 IBN Link-\u0443<\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0440\u0435\u0438\u0440\u0430\u045a\u0435 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0433 \u043b\u0438\u043d\u043a\u0430 \u0438 QR \u043a\u043e\u0434\u0430 \u043f\u043e\u043c\u043e\u045b\u0443 IBN Link Resolver -\u0430 ( id.ibn.link ) 1. \u0413\u0435\u043d\u0435\u0440\u0438\u0448\u0438\u0442\u0435 \u0441\u0432\u043e\u0458 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043b\u0438\u043d\u043a \u0438 QR \u043a\u043e\u0434 \u041f\u0440\u0430\u0442\u0438\u0442\u0435 \u043e\u0432\u0435 \u043a\u043e\u0440\u0430\u043a\u0435 \u0434\u0430 \u0431\u0438\u0441\u0442\u0435 \u043f\u043e\u043f\u0443\u043d\u0438\u043b\u0438 \u043e\u0431\u0440\u0430\u0437\u0430\u0446 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0445 \u043b\u0438\u043d\u043a\u043e\u0432\u0430 : \u0420\u0435\u0437\u043e\u043b\u0432\u0435\u0440: \u0418\u0437\u0430\u0431\u0435\u0440\u0438\u0442\u0435 IBN \u0432\u0435\u0437\u0443 (id.ibn.link) \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440: \u0418\u0437\u0430\u0431\u0435\u0440\u0438\u0442\u0435 (01) GTIN GTIN \u0431\u0440\u043e\u0458: \u0423\u043d\u0435\u0441\u0438\u0442\u0435 12-\u0446\u0438\u0444\u0440\u0435\u043d\u0438 UPC \u0438\u043b\u0438 13-\u0446\u0438\u0444\u0440\u0435\u043d\u0438 EAN-13 (GTIN) \u0431\u0440\u043e\u0458 \u0432\u0430\u0448\u0435\u0433 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u041d\u0435\u043c\u0430\u0442\u0435 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ibndigital.link\/sr\/%d0%b2%d0%be%d0%b4%d0%b8%d1%87-%d0%b7%d0%b0-%d0%b1%d1%80%d0%b7%d0%b8-%d0%bf%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%ba-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u0412\u043e\u0434\u0438\u0447 \u0437\u0430 \u0431\u0440\u0437\u0438 \u043f\u043e\u0447\u0435\u0442\u0430\u043a<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-836","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/pages\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":7,"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/pages\/836\/revisions"}],"predecessor-version":[{"id":1036,"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/pages\/836\/revisions\/1036"}],"wp:attachment":[{"href":"https:\/\/ibndigital.link\/sr\/wp-json\/wp\/v2\/media?parent=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}