{"id":838,"date":"2025-05-28T21:21:52","date_gmt":"2025-05-28T21:21:52","guid":{"rendered":"https:\/\/ibndigital.link\/%d0%ba%d1%80%d0%b0%d1%82%d0%ba%d0%be%d0%b5-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d1%83-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d1%8b-2\/"},"modified":"2025-05-29T02:23:48","modified_gmt":"2025-05-29T02:23:48","slug":"%d0%ba%d1%80%d0%b0%d1%82%d0%ba%d0%be%d0%b5-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d1%83-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d1%8b-2","status":"publish","type":"page","link":"https:\/\/ibndigital.link\/ru\/%d0%ba%d1%80%d0%b0%d1%82%d0%ba%d0%be%d0%b5-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d1%83-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d1%8b-2\/","title":{"rendered":"\u041a\u0440\u0430\u0442\u043a\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043d\u0430\u0447\u0430\u043b\u0443 \u0440\u0430\u0431\u043e\u0442\u044b"},"content":{"rendered":"<p><!-- Quick Start Guide for Creating a GS1 Digital Link and QR Code --><\/p>\n<p><!-- Introduction --><br \/>\n<strong>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 QR-\u043a\u043e\u0434\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e IBN Link Resolver<\/strong><em><span lang=\"en\">(id.ibn.link<\/span>)<\/em><\/p>\n<h4>1. \u0421\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0441\u0441\u044b\u043b\u043a\u0443 \u0438 QR-\u043a\u043e\u0434<\/h4>\n<p><strong>\u0412\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c <a href=\"https:\/\/ibndigital.link\/ru\/\">\u0424\u043e\u0440\u043c\u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a<\/a>:<\/strong><\/p>\n<ul>\n<li><strong>\u0420\u0435\u0437\u043e\u043b\u044c\u0432\u0435\u0440:<\/strong> \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 <span class=\"ibn-shaded\">IBN Link (id.ibn.link)<\/span><\/li>\n<li><strong>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440:<\/strong> \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 <span class=\"ibn-shaded\">(01) GTIN<\/span><\/li>\n<li><strong>\u041d\u043e\u043c\u0435\u0440 GTIN:<\/strong> \u0412\u0432\u0435\u0434\u0438\u0442\u0435 12-\u0437\u043d\u0430\u0447\u043d\u044b\u0439 UPC \u0438\u043b\u0438 13-\u0437\u043d\u0430\u0447\u043d\u044b\u0439 EAN-13 <em>(GTIN )<\/em> \u0412\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.\n<ul>\n<li>\u041d\u0435\u0442 GTIN? \u2192 \u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 <a href=\"https:\/\/internationalbarcodes.com\/retail-barcode-packages\/\">International Barcodes<\/a>. <\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u044b<\/strong> (\u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e)\n<ul>\n<li>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043d\u043e\u043c\u0435\u0440\u0430 \u043f\u0430\u0440\u0442\u0438\u0439\/\u0441\u0435\u0440\u0438\u0439 <em>(\u0435\u0441\u043b\u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u043c\u043e).<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0410\u0442\u0440\u0438\u0431\u0443\u0442\u044b \u0434\u0430\u043d\u043d\u044b\u0445<\/strong> (\u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e)\n<ul>\n<li>\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0434\u0430\u0442\u044b\/\u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <span class=\"ibn-shaded\">\u201c\u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0434\u043e\u201d<\/span>, <span class=\"ibn-shaded\">\u0432\u0435\u0441<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/strong> \u2192 IBN \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u0412\u0430\u0448\u0443 \u0441\u0441\u044b\u043b\u043a\u0443<\/li>\n<\/ul>\n<p>\u26a0\ufe0f \u0423\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043d\u0435\u0438\u0441\u043f\u0440\u0430\u0432\u043d\u043e\u0441\u0442\u0435\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043d\u0435\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0441\u044b\u043b\u043a\u0430\u043c\u0438:<\/p>\n<ul>\n<li><strong>\u0412\u0435\u0441\/\u0414\u043b\u0438\u043d\u0430\/\u041e\u0431\u044a\u0435\u043c<\/strong> (AI 3100-3695):\n<ul>\n<li>\u0424\u043e\u0440\u043c\u0430\u0442 6 \u0446\u0438\u0444\u0440 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <span class=\"ibn-shaded\">2,5 \u043a\u0433<\/span> \u2192 <span class=\"ibn-shaded\">000250<\/span>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b AI:<\/strong>\n<ul>\n<li>\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435\u0441\u044c \u043a \u0440\u0430\u0437\u0434\u0435\u043b\u0443 <a href=\"https:\/\/ibndigital.link\/wp-content\/uploads\/2024\/11\/GS1-General-Specifications-for-Digital-Links.pdf\">Digital Link: \u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f (AI)<br \/>\n<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 2 --><\/p>\n<h4>2. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 QR-\u043a\u043e\u0434 \u043d\u0430 \u044d\u0442\u0438\u043a\u0435\u0442\u043a\u0443 \u0442\u043e\u0432\u0430\u0440\u0430<\/h4>\n<ul>\n<li><strong>\u0424\u043e\u0440\u043c\u0430\u0442 QR-\u043a\u043e\u0434\u0430:<\/strong> \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0435 <strong>SVG<\/strong> (\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u044b\u0439 \u0432\u0435\u043a\u0442\u043e\u0440)<\/li>\n<li><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0443:<\/strong>\n<ul>\n<li>\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u0435 \u0440\u0430\u0437\u043c\u0435\u0440 \u0434\u043e \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0430, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/li>\n<li>\u0422\u0435\u0441\u0442\u043e\u0432\u044b\u0435 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u043a\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0430\u043c\u0435\u0440\u044b \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430<\/li>\n<li><strong>\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u043e\u0431\u0430 QR + 1D \u0448\u0442\u0440\u0438\u0445\u043a\u043e\u0434\u0430 (UPC\/EAN)<\/strong> \u0434\u043e 2027 \u0433\u043e\u0434\u0430 (\u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043d\u0430 POS-\u0441\u043a\u0430\u043d\u0435\u0440\u044b).<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0423\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u0435 \u0441\u0431\u043e\u0438 \u043f\u0440\u0438 \u0441\u043a\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438:<\/strong>\n<ul>\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0447\u0430\u0442\u0438, \u0440\u0430\u0437\u043c\u0435\u0440 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u044c \u0444\u043e\u043d\u0430<\/li>\n<li>\u0415\u0441\u043b\u0438 \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442, \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u043d\u0435\u0442 \u043b\u0438 \u043f\u043b\u043e\u0445\u043e\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u0435\u0447\u0430\u0442\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0441 \u0440\u0430\u0437\u043c\u0435\u0440\u043e\u043c.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 3 --><\/p>\n<h4>3. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 IBN Links<\/h4>\n<p><strong>\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u043d\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f:<\/strong><\/p>\n<ul>\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/li>\n<li>\u0426\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u0434\u0432\u0443\u043c\u0435\u0440\u043d\u044b\u0435 \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u044b<\/li>\n<li>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 2D \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u043e\u0432<\/li>\n<\/ul>\n<p><strong>\u041d\u0430\u0447\u0430\u0442\u044c?  <\/strong>  <a href=\"https:\/\/ibn.link\/\" data-wplink-edit=\"true\">\u0417\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c \u0432 IBN Link<\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 QR-\u043a\u043e\u0434\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e IBN Link Resolver(id.ibn.link) 1. \u0421\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0441\u0441\u044b\u043b\u043a\u0443 \u0438 QR-\u043a\u043e\u0434 \u0412\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0424\u043e\u0440\u043c\u0443 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a: \u0420\u0435\u0437\u043e\u043b\u044c\u0432\u0435\u0440: \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 IBN Link (id.ibn.link) \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440: \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 (01) GTIN \u041d\u043e\u043c\u0435\u0440 GTIN: \u0412\u0432\u0435\u0434\u0438\u0442\u0435 12-\u0437\u043d\u0430\u0447\u043d\u044b\u0439 UPC \u0438\u043b\u0438 13-\u0437\u043d\u0430\u0447\u043d\u044b\u0439 EAN-13 (GTIN ) \u0412\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u041d\u0435\u0442 GTIN? \u2192 \u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0448\u0442\u0440\u0438\u0445-\u043a\u043e\u0434\u044b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 International Barcodes. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ibndigital.link\/ru\/%d0%ba%d1%80%d0%b0%d1%82%d0%ba%d0%be%d0%b5-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d1%83-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d1%8b-2\/\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435&#8230;<span class=\"screen-reader-text\"> from \u041a\u0440\u0430\u0442\u043a\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043d\u0430\u0447\u0430\u043b\u0443 \u0440\u0430\u0431\u043e\u0442\u044b<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-838","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/pages\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":7,"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/pages\/838\/revisions"}],"predecessor-version":[{"id":1038,"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/pages\/838\/revisions\/1038"}],"wp:attachment":[{"href":"https:\/\/ibndigital.link\/ru\/wp-json\/wp\/v2\/media?parent=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}