{"id":827,"date":"2025-05-28T21:21:52","date_gmt":"2025-05-28T21:21:52","guid":{"rendered":"https:\/\/ibndigital.link\/%d1%80%d1%8a%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%b7%d0%b0-%d0%b1%d1%8a%d1%80%d0%b7%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b0%d0%bd%d0%b5-2\/"},"modified":"2025-05-29T02:23:59","modified_gmt":"2025-05-29T02:23:59","slug":"%d1%80%d1%8a%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%b7%d0%b0-%d0%b1%d1%8a%d1%80%d0%b7%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b0%d0%bd%d0%b5-2","status":"publish","type":"page","link":"https:\/\/ibndigital.link\/bg\/%d1%80%d1%8a%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%b7%d0%b0-%d0%b1%d1%8a%d1%80%d0%b7%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b0%d0%bd%d0%b5-2\/","title":{"rendered":"\u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u0431\u044a\u0440\u0437\u043e \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043d\u0435"},"content":{"rendered":"<p><!-- Quick Start Guide for Creating a GS1 Digital Link and QR Code --><\/p>\n<p><!-- Introduction --><br \/>\n<strong>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0438 QR \u043a\u043e\u0434 \u0441 IBN Link Resolver<\/strong><em><span lang=\"en\">(id.ibn.link<\/span>)<\/em><\/p>\n<h4>1. \u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0438 QR \u043a\u043e\u0434<\/h4>\n<p><strong>\u0421\u043b\u0435\u0434\u0432\u0430\u0439\u0442\u0435 \u0442\u0435\u0437\u0438 \u0441\u0442\u044a\u043f\u043a\u0438, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435 <a href=\"https:\/\/ibndigital.link\/bg\/\">\u0444\u043e\u0440\u043c\u0443\u043b\u044f\u0440\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430<\/a>:<\/strong><\/p>\n<ul>\n<li><strong>\u0420\u0430\u0437\u0440\u0435\u0448\u0438\u0442\u0435\u043b:<\/strong> \u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 <span class=\"ibn-shaded\">IBN Link (id.ibn.link)<\/span><\/li>\n<li><strong>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440:<\/strong> \u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 <span class=\"ibn-shaded\">(01) GTIN<\/span><\/li>\n<li><strong>\u041d\u043e\u043c\u0435\u0440 GTIN:<\/strong> \u0412\u044a\u0432\u0435\u0434\u0435\u0442\u0435 12-\u0446\u0438\u0444\u0440\u043e\u0432\u0438\u044f UPC \u0438\u043b\u0438 13-\u0446\u0438\u0444\u0440\u043e\u0432\u0438\u044f EAN-13 <em>(GTIN)<\/em> \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442.\n<ul>\n<li>\u041d\u044f\u043c\u0430 GTIN? \u2192 \u041f\u043e\u043b\u0443\u0447\u0435\u0442\u0435 \u0431\u0430\u0440\u043a\u043e\u0434\u043e\u0432\u0435 \u0432 <a href=\"https:\/\/internationalbarcodes.com\/retail-barcode-packages\/\">International Barcodes<\/a>. <\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u0438<\/strong> (\u043f\u043e \u0438\u0437\u0431\u043e\u0440)\n<ul>\n<li>\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u043f\u0430\u0440\u0442\u0438\u0434\u043d\u0438\/\u0441\u0435\u0440\u0438\u0439\u043d\u0438 \u043d\u043e\u043c\u0435\u0440\u0430 <em>(\u0430\u043a\u043e \u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u043c\u043e<\/em>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0410\u0442\u0440\u0438\u0431\u0443\u0442\u0438 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438<\/strong> (\u043f\u043e \u0438\u0437\u0431\u043e\u0440)\n<ul>\n<li>\u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0434\u0430\u0442\u0438\/\u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438\u044f, \u043d\u0430\u043f\u0440. <span class=\"ibn-shaded\">\u0441\u0440\u043e\u043a \u043d\u0430 \u0433\u043e\u0434\u043d\u043e\u0441\u0442<\/span>, <span class=\"ibn-shaded\">\u0442\u0435\u0433\u043b\u043e<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0418\u0437\u043f\u0440\u0430\u0449\u0430\u043d\u0435<\/strong> \u2192 IBN \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0430\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430\u0442\u0430 \u0432\u0438 \u043d\u0435\u0437\u0430\u0431\u0430\u0432\u043d\u043e<\/li>\n<\/ul>\n<p>\u26a0\ufe0f \u041e\u0442\u0441\u0442\u0440\u0430\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441 \u043d\u0435\u0432\u0430\u043b\u0438\u0434\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438:<\/p>\n<ul>\n<li><strong>\u0422\u0435\u0433\u043b\u043e\/\u0434\u044a\u043b\u0436\u0438\u043d\u0430\/\u043e\u0431\u0435\u043c<\/strong> (AI 3100-3695):\n<ul>\n<li>\u0424\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u0430\u043d\u0435 \u043a\u0430\u0442\u043e 6 \u0446\u0438\u0444\u0440\u0438 (\u043d\u0430\u043f\u0440. <span class=\"ibn-shaded\">2,5 \u043a\u0433<\/span> \u2192 <span class=\"ibn-shaded\">000250<\/span>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u043d\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0442\u0435 \u043d\u0430 AI:<\/strong>\n<ul>\n<li>\u0412\u0438\u0436\u0442\u0435 <a href=\"https:\/\/ibndigital.link\/wp-content\/uploads\/2024\/11\/GS1-General-Specifications-for-Digital-Links.pdf\">Digital Link: \u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043d\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u0430 \u043d\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e (AI)<br \/>\n<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 2 --><\/p>\n<h4>2. \u0414\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 QR \u043a\u043e\u0434 \u043a\u044a\u043c \u0435\u0442\u0438\u043a\u0435\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/h4>\n<ul>\n<li><strong>\u0424\u043e\u0440\u043c\u0430\u0442 \u043d\u0430 QR \u043a\u043e\u0434\u0430:<\/strong> \u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0441\u0435 \u043a\u0430\u0442\u043e <strong>SVG<\/strong> (\u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0443\u0435\u043c \u0432\u0435\u043a\u0442\u043e\u0440)<\/li>\n<li><strong>\u0421\u044a\u0432\u0435\u0442\u0438 \u0437\u0430 \u0434\u0438\u0437\u0430\u0439\u043d:<\/strong>\n<ul>\n<li>\u041f\u0440\u0435\u043e\u0440\u0430\u0437\u043c\u0435\u0440\u044f\u0432\u0430\u0439\u0442\u0435 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0438\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435<\/li>\n<li>\u0422\u0435\u0441\u0442\u043e\u0432\u0438 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u044a\u0446\u0438 \u0441 \u043a\u0430\u043c\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430<\/li>\n<li><strong>\u0412\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 QR + 1D \u0431\u0430\u0440\u043a\u043e\u0434 (UPC\/EAN)<\/strong> \u0434\u043e 2027 \u0433. (\u043f\u0440\u0435\u0445\u043e\u0434 \u043a\u044a\u043c POS \u0441\u043a\u0435\u043d\u0435\u0440\u0438)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u041e\u0442\u0441\u0442\u0440\u0430\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0433\u0440\u0435\u0448\u043a\u0438 \u043f\u0440\u0438 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u043d\u0435:<\/strong>\n<ul>\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u0435\u0442\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u043f\u0435\u0447\u0430\u0442\u0430, \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u0430 \u043d\u0430 \u0444\u043e\u043d\u0430<\/li>\n<li>\u0410\u043a\u043e \u0442\u043e\u0432\u0430 \u043d\u0435 \u0441\u0435 \u0441\u043b\u0443\u0447\u0438, \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u0442\u0435 \u0434\u0430\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u043f\u0435\u0447\u0430\u0442 \u043d\u0435 \u0435 \u043b\u043e\u0448\u043e \u0438\u043b\u0438 \u0438\u043c\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441 \u0440\u0430\u0437\u043c\u0435\u0440\u0430.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- Step 3 --><\/p>\n<h4>3. \u0417\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0441 IBN \u0432\u0440\u044a\u0437\u043a\u0438<\/h4>\n<p><strong>\u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u0431\u043d\u0430 \u0432\u0435\u0440\u0441\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0432\u0430:<\/strong><\/p>\n<ul>\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/li>\n<li>\u0426\u0438\u0444\u0440\u043e\u0432\u0438 \u0432\u0440\u044a\u0437\u043a\u0438 \u0438 2D \u0431\u0430\u0440\u043a\u043e\u0434\u043e\u0432\u0435<\/li>\n<li>\u041f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u043d\u0430 2D \u0431\u0430\u0440\u043a\u043e\u0434<\/li>\n<\/ul>\n<p><strong>\u0417\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435?  <\/strong>  <a href=\"https:\/\/ibn.link\/\" data-wplink-edit=\"true\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0439\u0442\u0435 \u0441\u0435 \u0432 IBN Link<\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0438 QR \u043a\u043e\u0434 \u0441 IBN Link Resolver(id.ibn.link) 1. \u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0438 QR \u043a\u043e\u0434 \u0421\u043b\u0435\u0434\u0432\u0430\u0439\u0442\u0435 \u0442\u0435\u0437\u0438 \u0441\u0442\u044a\u043f\u043a\u0438, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435 \u0444\u043e\u0440\u043c\u0443\u043b\u044f\u0440\u0430 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0430 \u0432\u0440\u044a\u0437\u043a\u0430: \u0420\u0430\u0437\u0440\u0435\u0448\u0438\u0442\u0435\u043b: \u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 IBN Link (id.ibn.link) \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440: \u0418\u0437\u0431\u0435\u0440\u0435\u0442\u0435 (01) GTIN \u041d\u043e\u043c\u0435\u0440 GTIN: \u0412\u044a\u0432\u0435\u0434\u0435\u0442\u0435 12-\u0446\u0438\u0444\u0440\u043e\u0432\u0438\u044f UPC \u0438\u043b\u0438 13-\u0446\u0438\u0444\u0440\u043e\u0432\u0438\u044f EAN-13 (GTIN) \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u041d\u044f\u043c\u0430 GTIN? \u2192 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/ibndigital.link\/bg\/%d1%80%d1%8a%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%b7%d0%b0-%d0%b1%d1%8a%d1%80%d0%b7%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%b0%d0%bd%d0%b5-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u0420\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u0431\u044a\u0440\u0437\u043e \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043d\u0435<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-827","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/pages\/827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":7,"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/pages\/827\/revisions"}],"predecessor-version":[{"id":1057,"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/pages\/827\/revisions\/1057"}],"wp:attachment":[{"href":"https:\/\/ibndigital.link\/bg\/wp-json\/wp\/v2\/media?parent=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}